Online DR campaign
The business, Dynamite Dates offers a unique speed dating service to Australian’s living in Brisbane, Gold Coast, Sydney, Melbourne and Perth. In order to build brand awareness online, an online direct mail campaign will be launched. This will involve banner ads which will link to the website, ensuring a strong link between the two components of the online campaign. The tone decided upon for the campaign is cheeky and humorous, as it is believed this approach will best connect with the target market.
The first component looked at will be the banner advertisements, which will be featured on select webpages through the utilization of system engine marketing (SEM). The simple and effective designs will encourage users to click on the banner leading them to the businesses webpage. The webpage will allow consumers to understand the businesses and what it has to offer through an easy to navigate page. Customer will be able to see when the next speed dating events are on, how to contact the business ect. It is important to ensure both the banner ads and website keep a similar tone, for this reason similar colors and images were used. The similar tone of voice will also be kept consistent throughout both pieces of the direct marketing.